Whenever an event like Climate Week NYC has passed, there’s a wave of reflective posts and lots of happy-to-meet-IRL photos. Then, the energy of that whole complicated, bedazzling moment in time drops and we all get back to normal. Any bit of increased leadership visibility or buzz returns to its box, ready to release again when the time comes. But, why would anyone invest the time and money to make *something* of a Climate Week presence and then let the momentum drop?
This was on my mind upon returning from a fantastic experience of my own last week in New York. How can so much time, money and travel emissions, be used to get so many people into this creative, nurturing and collaborative space without an intention to then further build on that energetic momentum?
Let’s get back to why you THINK you feel so energized and inspired by the new collaboration potential just after these sorts of events?
It’s because you’ve tapped back into your personal values around climate action, you’ve realized there are many wonderful, like-minded folks with influence in a range of spaces, and you… flat out… have been re-awakened to your own agency and the potential for building unstoppable, collective leadership power.
You are now responsible for taking it forward in a way that feels right to you, and that will keep your energy up and continue to open doors of opportunity as happened in the various conference halls, VIP lunches and fun happy hours last week in NYC.
And, yes. There are ways to keep a semblance of this incredible energy rolling and to use your own platforms to further nudge your peers to do the same. This is my near-constant refrain and the reason behind this Substack: find, build and amplify your own Climate Influence. It’s not a one-off or occasional pursuit. It’s a self-perpetuating, rewarding practice.
When a person with any influence (and lots of people have some) is public about how their own behaviors have shifted due to climate change, their stakeholders will then be much more likely to trust climate values-aligned decisions and policies. If a corporate, NGO or political leader is up for talking the talk, let’s actually see them walk a bit of the walk. That’s the part that peers will notice and be inclined to follow.
Worth note on this topic: I highly recommend the video from last week’s Futerra / Solutions House panel on “Working Together to Address Lifestyle Emissions.” It was one of my favorite sessions.
The conversation included panelists Kate Brandt, Google’s Chief Sustainability Officer; Anthony Leiserowitz, PhD, of the Yale Program on Climate Change Communication; Doug Sabo, VISA’s Chief Sustainability Officer; and Solitaire Townsend, Futerra’s Chief Solutionist. One thing Leiserowitz mentioned was the super power that we all have (drumroll, please): our ability to talk about climate change, and how - even more important than talking about it - each of us serves as a role model.
Your super power is that you HAVE climate influence!
This 100% aligns with my theory of change and the entire point of my Living Change podcast, where I feature people of influence (my definition of influence) who are visible about acting on climate themselves (riding a bike for transportation or moving to a plant-based diet, for instance) and who are using their own platforms to amplify their changing life and business practices.
So, if you’ve been energized by Climate Week NYC and are newly reminded of how amazing it is to interact with a wide range of leaders, and spark ideas and collaborations, why on earth would you go back to your un-connected, un-energized, head-down ways until the next event (which may be Greenbiz VERGE 23 or COP28)?
To be clear - I do have a particular professional agenda with this: I need a ready bench of leaders who fit the parameters to be my podcast guests one day. The usual suspects with their mainstream brand leadership recognition and numerous appearances on big stages do not interest me - unless they’ve gotten bolder in reflecting from where their personal climate values emerge and how that connects with their current professional policies. (And, I’d argue that what I seek in a podcast guest may be what a lot of climate journalists seek in a source.)
So, what’s more powerful than a leader who appears perfectly coiffed and suited at key climate and sustainability events with the usual proclamations on pledges and goals, only to do that again the following year?
A leader who builds engagement, connects more intentionally, and maintains a presence in leadership conversations during, and between, those moments.
One more thing: I’m guessing that the interstitial moments between panels and sessions at Climate Week were where you made the most connections and where the big ideas and collaborations were born. Please stop, think and note the truth in that.
There are much more creative ways to intentionally develop those spaces than only a few times a year at a place most people will have to fly to that has been overly branded.
Consider COP28, which is problematic on so many levels. What if we aimed to make the whole idea of COP irrelevant to all but the true negotiating teams of that process?
What if, instead of FOMO, we develop a JOMO (joy of missing out!) - and even a few high-profile corporate and climate tech leaders were intentional and vocal about NOT attending the Dubai event? What if we created pop-up spaces in our own regions, where there were some panels - yes - but what we really strategized around was creating spaces and a culture of collaboration and energy-building?
By virtue of the fact that these sorts of smaller events run COUNTER to the fish all swimming in the same Dubai direction, they could easily generate big climate media coverage themselves. Do you know what I mean?
I know, I know… but one can dream.
Anyway, pursuing your own climate influence is about recognizing that the established ways of doing climate and sustainability leadership thus far have not worked well or quickly enough. We, as leaders, have NOT done a good job of influencing even our closest peers to get ON this.
So, go ahead and take the 30,000 foot view. Rub against the grain. You’ll be amazed at how your peers admire your political will and start to follow your lead.
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Thanks to my all-out joy in KEXP listening and volunteering (as I often mention publicly), I’ve become a massive Idles fan. The “Grounds” lyrics are pure poetry for the climate action fight, including:
Next issue, I’ll get back to my usual Climate Influence newsletter format. In the meantime, thank you for reading, sharing and perhaps subscribing. There’s influence enough for all of us to do our very best and still have plenty left over. This is not a zero-sum game! So use it or we’ll collectively lose it.