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Now, Are You Panicked Enough To Want To Use Your Own Climate Influence?
A little strategic intention will go a long way.
communications
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Human Beings Are Hardwired to Trust Human Beings (Not Brands)
How Can Climate Communications Leverage This Truth ?
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Be Counterintuitive, Seek Joy, Build Climate Influence
This IS a smart business approach, people.
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Want Climate Media Coverage? Meet Them Where They Are
On warming relationships, not growing press lists.
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Audiogram: Notes from GreenBiz VERGE 23
Andrea's takeaways, context and enthusiasm in a small dose
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Align Your Brand With The Big Climate Policy Moments
Be SEEN leading the way
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You're A Leader. You Should Claim Your Influence. Let Climate Be Your Catalyst.
Folks who’ve followed me since my early “marketing to women” days (What? You didn’t know I co-authored a book on that?) have watched as my work moved into leadership and then fully integrated the climate focus. As such, they’ll have almost heard me yelling about the untapped
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Walking The Talk Is How We Do Climate Leadership
I mean it.
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Don't Discount The Surprise Factor in Influence
I just read a piece on fashion and how wearing “surprising” shoes with any given outfit reflects a whole new flair. This resonates with me, but more for comfort than fashion. I recently decided that my go-to shoes at conferences/public events will be white (vegan - yes, they exist!